Are you frustrated that you're working hard to grow revenue, but the results aren't reflecting the effort?

I help managers of salespeople transform their teams into confident, motivated revenue-drivers who consistently exceed targets. Lead boldly, influence strategy, and win executive trust — without the sleepless nights that come from missed targets and unpredictable pipelines.

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My Story

Where It All Began

I've spent decades in the trenches of sales: cold calls, difficult customers, missed opportunities, tough quarters, and those hard-earned wins. I've experienced firsthand the pressure of leading a sales team and the frustration of watching good people struggle to reach their potential.

That's why I founded Sales Intel.

My mission is simple: help sales teams achieve measurable results through practical training, coaching, reinforcement, and accountability.

My Sales Background

Throughout my career, I've worked with sales professionals across a variety of industries and environments. I've seen what works, what doesn't, and what separates top performers from the rest.

The most successful salespeople aren't necessarily the most talented. They're the ones who consistently apply the right behaviours, skills, and habits.

Why Most Sales Training Fails

Traditional sales training often creates excitement for a few days or weeks. Then reality kicks in. People return to their desks, old habits take over, and much of the training is forgotten. The problem isn't the training itself. The problem is the lack of ongoing support, reinforcement, and practical application.

Why Reinforcement Matters

Real behaviour change doesn't happen in a workshop. It happens when people:

Apply What They've Learned

Practical, real-world application turns theory into results.

Receive Coaching and Feedback

Ongoing guidance helps salespeople refine their approach and build confidence.

Practise Consistently

Regular practice embeds new skills until they become second nature.

Stay Accountable for Implementation

Accountability ensures that learning translates into lasting behaviour change.

The SPRINT with AI Programme

That's why I created the SPRINT with AI programme. SPRINT combines training, coaching, reinforcement, accountability, and practical assignments to help salespeople sell smarter, faster, and with greater confidence.

You lead the team. SPRINT helps your people perform at their best.

What Clients Say

"The SPRINT programme transformed how my team approaches every sales conversation. Our close rate improved within the first quarter."

— Sales Director, Financial Services

"Finally, training that sticks. The reinforcement and coaching made all the difference. My team is more confident and our pipeline has never been healthier."

— VP Sales, Technology Sector

"I was sceptical about yet another sales programme, but Sales Intel delivered real, measurable results. The accountability piece is a game-changer."

— National Sales Manager, Manufacturing